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At present, due to the poor industrial foundation and technical strength, domestic packaging machinery can not compete with German, Italian and Japanese products for the time being. However, in the production of some low-end products, China's packaging machinery also has specific advantages, which can meet the basic requirements of the international market. With the further development of China's mechanization level, as well as the enhancement of innovation intention of packaging machinery industry enterprises and the continuous investment of technology research and development, the popular personalized packaging demand in the market may become a breakthrough point for domestic packaging machinery generation enterprises to enhance competitiveness.

Personalized packaging began to prevail

At present, the digital printing and packaging technology is more and more recognized by the market, and the short print is emerging in endlessly. Personalized packaging printing has become one of the effective tools for brand business to attract customers.

Taking Coca Cola, a world-famous beverage company, as an example, it has put the concept of personalized packaging into practical application. By printing personalized labels for different packaging bottles, it has expanded its market share, greatly improved its brand influence and won high recognition in the market. It should be emphasized that Coca Cola is only the beginning. Now many brands in the market have begun to provide personalized packaging for consumers. For example, absolute vodka has 4 million unique personalized designs for its label, making it a favorite of consumers.

The technology is advancing

Now, technological innovation has produced a huge driving force in the packaging industry. Many companies strive to deliver positive energy to consumers on the outer packaging of products, and present a soft light when opening the packaging to attract consumers to buy. And this has also brought new innovation to the packaging machinery industry.

But although the packaging industry is trying to adopt new technology, there will still be some things that can not be realized. For example, the packaging of goods sold in online stores is difficult to distinguish, and it is always difficult for couriers to distinguish the difference when delivering goods. If the brand can distinguish the packaging of the goods sold from that of other e-commerce companies, the result will be very different.

How should we apply these innovative technologies to specific packaging? Nostalgia will always exist. Natural and simple design and packaging rich in green environmental protection concepts will always win the affirmation of consumers, and functional packaging will also make consumers get surprise.

Technological progress is very important, and the road of competition is more necessary

China has entered a stage of rapid development, packaging machinery to open the international market in Europe and the United States. To successfully enter the international market, on the one hand, it is related to the technical level of China's packaging machinery, on the other hand, it is also related to the form of the packaging machinery market in the United States. As a highly developed free market, the polarization of packaging machinery manufacturers in the United States is obvious.

At present, the development of advanced packaging machinery in the world has shown a trend of integration of machinery, electricity, gas, liquid, light, magnetism and production. The high efficiency of production, energy saving and recyclable products, high and new technology practicality and intelligence have become the trend, which should also be the mainstream development direction of China's packaging machinery industry. Small and exquisite electronic products represented by testing, testing and coding devices are developing rapidly in the United States, while heat shrinkable packaging machines, wrapping machines and sealing machines are the main ones The general-purpose packaging machinery also accounts for a considerable proportion; the large-scale packaging machinery production line mainly composed of filling machine, labeling machine and capping machine has basically not been produced in the United States, and the market is almost occupied by imported equipment, especially those produced by German and Italian manufacturers.

China's packaging machinery manufacturing level and industrial design level have developed rapidly through imitation, introduction of technology and capital, and global procurement. Today, China's packaging machinery manufacturing enterprises are easy to obtain some key parts through global procurement, so as to rapidly improve the technical level and reliability of equipment. In some products with low technology content, many packaging machines produced in China can meet the requirements of the American market and are most likely to make breakthrough in the short term. However, the machinery made in China can not compete with German, Italian and Japanese products in terms of fully automatic baler, labeling machine, sealing machine and manipulator.

Through the improvement and optimization of technology, the localization of high-end packaging equipment is imminent, and the continuous application and promotion of high-tech can arm and strengthen the overall level of the industry. However, the rise of personalized packaging has opened up a new road of competition in the innovation of packaging machinery. If the emerging packaging machinery manufacturers can make use of such a new road or go to the road of "overtaking on a curve".